The story of Novista begins in 2013 with an idea to develop a soft, comfortable and quiet weighted blanket.
Our founder Sven-Inge Kjell, who had been in the medical aid industry since the 70s, had noted that the weighted blankets on the market consisted of very hard materials such as chains or balls.
The products available at the time were indeed heavy, but they were not very soft or quiet as a duvet should be. There is room for a new and better product that is more suitable for use in bed, thought Sven-Inge.
Together with his wife, Britt Kjell, he developed a prototype of a duvet with weights made of high density fiber threads. The prototype and Sven-Inge set off for the heart of Europe’s textile industry, Porto in Portugal. Once there, he went door to door until a factory picked up on the idea.
And the Weighted Fiber Duvet was born – a weighted blanket that is soft and comfortable like a regular duvet…
Today, that same fiber threads is a central ingredient in most of our products. Along the journey, we have also developed weighted fiber vests and blankets with glass marbles.
Our unique construction with fibers is inspired by the calm and relaxation that occurs when look out over the sea in Båstad.
Sven-Inge’s belief in quality design, fair production and helping people, lives on with his daughter Emmy Kjell. As CEO and product developer at Novista, she continues to develop the most well-thought-out weight products on the market.